Norwegian Public Company K33 AB Gets Bitcoin on Board for Treasury Strategy
In the latest move showcasing the integration of Bitcoin into corporate treasury strategies, Norwegian public company K33 AB has taken the plunge by purchasing 10 BTC valued at SEK 10 million. This initial acquisition is part of a larger plan to secure SEK 60 million worth of BTC as a cornerstone for their Bitcoin treasury strategy.
K33 AB, a leading digital asset brokerage and research firm, recently completed its first Bitcoin purchase in alignment with its new treasury strategy. The CEO of K33, Torbjorn Bull Jenssen, expressed confidence in Bitcoin as the top-performing asset in the years to come and emphasized their commitment to building a substantial BTC reserve.
This strategic move by K33 is not happening in isolation. The trend of companies and public entities adding Bitcoin to their balance sheets is gaining traction in 2025, with approximately 217 entities embracing Bitcoin treasury holdings. This shift was further highlighted at the recent 2025 Bitcoin Conference in Las Vegas when GameStop announced its acquisition of 4,710 BTC worth around $505 million.
By aligning their treasury with Bitcoin, companies like K33 and GameStop are not only betting on the digital asset’s performance but also positioning themselves to leverage new revenue streams, product capabilities, and partnerships. The strategic depth of these moves reflects a broader industry trend towards Bitcoin adoption in corporate financial planning.
As more companies look to diversify their assets and hedge against global risks, Bitcoin’s unique advantages are becoming increasingly evident. The shift towards Bitcoin treasury holdings signifies a growing recognition of cryptocurrency’s potential as a long-term value store and strategic asset.
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